FEEDitBAG by Edeka | A biodegradable bag with built-in seeds

FEEDitBAG by Edeka – The first plastic bag that gives life.

Plastic bags are a real problem. Every day thousands and thousands of bags are distributed every second, a genuine concern for the environment. To try to help, the German supermarket company Edeka has started an original initiative that goes beyond the bags of cloth or paper in its centres.

“To make consumers rethink and change their habits, we developed FEEDitBAG. It is the first bag that gives life instead of taking it. Therefore, every bag has various fruit- and vegetable seeds on it. So after being a shopping bag, FEEDitBAG becomes a bag for organic waste that can be directly composted to grow new life. It is possible because it is 100% bio-degradable and completely made of renewable resources.”

Credits
Advertising Agency: Cheil, Germany
Chief Creative Officer: Roland Rudolf
Executive Creative Director: Thomas Schroeder
Creative Director: Miriam Preissinger
Senior Copywriter: Annika D’Ambrogio
Art Director: Rafael Maggessi
Junior Copywriter: Hanna Weller
Senior Producer: Moritz Gillrath, Kai Hartung
Motion Designer: Deveroe Aurel Langston Reuter
Development Director: Werner Bittner Business
Head Of Development:C hristoph Fischer
Senior Application Engineer: Andrè Lang
Application Engineer: Christiane Rörig, Christof Pohl
Junior Designer: Daniel Krafft
Managing Director: Byunghoon So
Business Director: Mark Anderson
Senior Art Director: Jiwan Prasad
Account Director: Mel Tozer
DOP and Edit: Matthias Merget
Designer: Daniel Gumbert
Illustrator: Susannah Blaxill
Producer: Melissa Russell
Senior Sound Artist: Philipp Lenz