Klick: The Mother of All Reviews | Mother’s Day Campaign

The Mother of All Reviews pays tribute to working moms in advance of Mother’s Day and acknowledges the extra load they’ve shouldered throughout the pandemic.

The video was produced in support of nonprofit Path Forward to help empower moms to restart their careers.

In The Mother of All Reviews, six unsuspecting working moms show up to their scheduled performance reviews, only to be brought to tears when they realize the reviews are from their families–not their colleagues. Their children and partners pre-recorded their feedback–messages of love and appreciation ranging from: “She was truly our Pandemic Czar” and “the matriarch of our entire team” to “She never gives up on achieving her goals.” The moms were captured on a hidden camera reacting with astonishment and tears of joy.

To help celebrate the amazing contributions of working moms and all moms, the feel-good three-minute production ends by encouraging viewers to pay tribute to the moms in their lives. It also directs mothers, who may have put their careers on hold to care for their families during the pandemic and are looking to restart their careers, to visit PathForward.org.

Credits
Agency: Klick Health
Brand: Path Forward
Campaign: The Mother of All Reviews

Tags: Mother’s Day Campaigns, Mother’s Day Ads, Creative Campaigns, Klick Health, Digital Video, Outdoor Campaign