Mall Plovdiv: The Door

A promo activation inside the mall can be a boring thing. You cannot rule your chance to win. Not this time… Mall Plovdiv: The Door, We installed a door that counts the people who open it. And if you want to win – you have to be the 10th person opening the door. In result the mall visitors had to make some efforts to become the 10th person in the queue…

Credits
Brand: Mall Plovdiv
Campaign: The Door
Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Directors: Pavlina Boneva, Georgi Zlatkov
Graphic Designer: Nadezhda Gavadinova
Copywriter: Darina Mitrova
Account Directors: Trayana Kazandzhieva, Peter Ilkov
Set Producer: Kalin Ananiev
Film Production: SHOOT!
Production Crew: Maria Panayotova, Dimitar Perduhov
DOP: Todor Litchev

Tags:
Experiential, Bulgaria, Retail Services, Plovdiv Mall, Tech, Technology, Activation, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads, Mall Plovdiv