Mazboot jod ka mazboot reminder by Fevicol | Maintain Social Distancing

As we entered 2021, we became casual about wearing masks and maintaining social distancing. As cases kept on rising, Fevicol decided to give people a mazboot reminder…

Vivek Sharma, CMO, Fevicol, Pidilite Industries, said, “Brands have a larger role to play in society. With this experiment, in a quintessential Fevicol way, we just wanted to remind the audience that social distancing is still very important, and we should not let our guard down.”

On the thought process behind the video, Akshay Gurnani, co-founder, Schbang, said, “The best way to drive social change is if it’s done in a light-hearted, non-preachy manner. Fevicol and Schbang have always tried to create such an impact on the digital medium, and this time, through a quirky, tongue-in-cheek video serving as a reminder to continue maintaining social distancing.”

“The idea of using Fevicol to remind people about social distancing was time-sensitive, and it required us to work around the clock to make it happen. I think the team has done a fantastic job in using the classic Fevicol humour and quirk to give a timely message,” commented Jay Morzaria, group creative manager, Schbang.