LEGO News Rebuilt – A newspaper with a twist

Every year, All the newspapers of Saudi Arabia on a Saudi National Day dedicate every page to highlight Saudi’s pride and Progress. LEGO, which is just setting its foot in the Middle East with its new campaign called Newspaper Rebuilt tried to revamp the national day special newspaper, the LEGO way. Along with Havas middle east, the LEGO team recreated Al Madina’s special edition newspaper of 23rd September in only some hours of its release. It displayed it across various newsstands across Riyadh and Jeddah.

LEGO has always worked towards promoting creative freedom and creativity among children. This campaign has spread its message and pays respect to the nation’s effort towards attaining Progress and its vast potential.

Credits
Brand: LEGO
Campaign: Newspaper Rebuilt
Advertising Agency: Havas, Dubai, United Arab Emirates