Nike Knitting Machine

Nike Knitting Machine, As part of the half marathon in the city of Buenos Aires, Nike launched its product Flyknit Lunar 2. A woven with Lunarlon sole shoe.

Therefore, they use the opportunity of the delivery of kits for the race, so users can experience the Flyknit technology live and direct.

Knitting Machine consisted of a loom, powered by the energy of the runners. Each participant could get on a treadmill, that run on it, moving a number of threads woven belt 21K medals.

In this way, the runners helped generate its own reward, doing what they love most: running.

Credits
Campaign: Nike Knitting Machine
Client Name: Nike
Productora: R/GA BA
Mariano Jeger, Executive Creative Director
Diego Levi, Assosiate Creative Director Copy
Andrés Juarez, Copywriter
Alfredo Sayus, Associate Planning Director
Natalia Nenadovit, Executive Production Director
Fernando Cuneo, Sr Producer
Carla Molinari, Associate Producer
Julieta Zajaczkowski, Creative Operations Manager
Mauro Gonzalez, Technical Director
Carlo Luetto, Art Director
Ignacio Bogo, Visual Designer
Client contact information: Agustina Molteni, Soco Brand Comms Digital Coordinator

Tags:
Experiential, Outdoor Campaign