In Hamburg, St. Pauli, it’s peeback time. St. Pauli’s Community of Interest (IG St. Pauli e.V.) initiated an action where frequented walls in the neighbourhood were sprayed with a superhydrophobic coating. This coating is so water-repellent that urine splashes right back. By doing so, they want to stop those who pee wherever they please.
Campaign: St. Pauli Peeback
Credits:
Advertising Agency: Publicis Pixelpark, Hamburg, Germany
Executive Creative Director: Timm Weber
Creative Directors: Felipe Franco, Philipp Hentges
Post Production: Markenfilm Crossing
Director: Alexander Steinhoff
Film Production: Markenfilm Crossing
Music/Sound: INFECTED Postproduction
Account: Nicole Grupski
Executive Producer: Oliver Hac
Producer: Susan Barenberg