Gett, NYC’s Black Car App, is launching a billboard campaign in New York that takes direct aim at largest rival, Uber for being too expensive.
The campaign targets Uber’s surge pricing, which takes hold when rider demand is high. Surge pricing uses multiplied fares to entice drivers to make pickups in high-demand areas.
The ads will appear on phone kiosks, bus shelters, digital panels, and almost 600 subway cars.
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Source: Business Insider