Together We Create Absolut

We are proud to present our latest limited edition ‘Together We Create Absolut’, exclusively to travellers. Created by the illustrator Kate Prior, the design highlights that no matter where we are from, when we come together, we can create change. Together We Create Absolut is now available in selected airports.

Absoult Vodka
Behind the distinctive design of Together We Create Absolut is the same Swedish vodka as in a bottle of Absolut Vodka. It is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. Absolut is as clean as vodka can be. Still, it has a certain taste: rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. All Absolut Vodka is made in the same distillery, with wheat from the same fields, and water from our own deep well.

The Design
For this limited edition, Kate presents a contemporary, powerful, playful and approachable version of the fist. The bottle motif also features modernised details to represent the diversity and personalities that bring us together. Kate’s positive message is emphasised by a palette of strong neon colours that will glow in the dark. Great care has also been taken to make the bottle sparkle by incorporating slim lines of clear space into the design. Together We Create Absolut comes in two stunning colour versions, with the same superb vodka.

1 Bottle = 1 Tree
Through our growing commitment to sustainability, we have partnered with ClimateCare to plant one tree for every purchase of our new Limited Edition bottle. The initiative is carried out in Mount Kenya National Park to conserve the mountain’s ‘water tower’ forests, helping to maintain biodiversity and offset carbon from the atmosphere.

Credits
Agency: Happytear
Client: The Absolut Company, Stockholm, Sweden
Creative Director: Magnus Skogsberg Tear
Account Manager: Sanna Heyman
Art Directors: Martin Stolpe Margenberg/Magnus Hörberg
Illustrator/Artist: Kate Prior
Copy Press: Emi Gunér
Photo: The Absolut Company