WWF’s The Climate Games: A Wake-Up Call Amidst the Olympic Fever
As the world eagerly anticipates the thrill of the Paris Olympics, where athletes push the boundaries of human performance, WWF and TRY Norway are issuing a stark reminder: Our planet is facing a different kind of record-breaking challenge. The Climate Games campaign aims to spotlight the alarming rate of climate change and its devastating consequences.
With record-breaking heatwaves, wildfires, and extreme weather events becoming the norm, WWF is urging global leaders to match the determination of Olympic athletes in tackling the climate crisis. The campaign, launched on the eve of the Paris Olympics, leverages the global spotlight on sports to highlight the urgent need for climate action.
A powerful video, featuring gripping sports commentary juxtaposed with alarming climate data, will air on French TV just before the highly anticipated men’s 100-meter final. The campaign will also be visible across Paris and in WWF offices worldwide, seizing opportunities during the Games to share national climate records.
“The Climate Games is not just a campaign; it’s a call to action,” says Manuel Pulgar-Vidal, WWF Global Climate and Energy Lead. “We have the solutions to combat climate change, but we need the same level of determination and urgency seen in the world of sports to implement them.”
WWF emphasizes the need for accelerated action in renewable energy, energy efficiency, industry decarbonization, nature conservation, and climate finance for developing countries. With COP30 in Brazil looming, the organization calls on governments to commit to ambitious climate plans and deliver a “gold medal effort” for our planet.
As the world cheers on athletes breaking new records, let us not forget the climate records we desperately need to prevent. The Climate Games campaign serves as a powerful reminder that the time for action is now.
Credits
Mathias Sandvik – Art Director, TRY
Hallvard Vaaland – Copywriter, TRY
Trine Olsen – Project Manager, TRY
Arne Eggen – Account Manager, TRY
Bendik Ramm – Designer, TRY
Sindre Annweiler – Designer, TRY
Grace Chavez Heide – Project Manager, TRY
Mats Mæland – Designer, TRY
Kavar Singh – Director, Aparent
Lasse Nyhaugen – Producer, Aparent
Henrik Pedersen – Editor, Aparent
Mandy Jean Woods – Global Communicator, WWF International
Additional Credits
Eirik Sørensen – Art Director, TRY
Caroline Riis – Copywriter, TRY
Egil Pay – Creative Director, TRY
Lars Joachim Grimstad – Creative Director, TRY
Preben Moan – Art Director, TRY
Camilla Bjørnhaug – Copywriter, TRY
Jonas Gønnern – Copywriter, TRY
Lars-Kristian Harveg – Art Director, TRY
Kenneth Lamond – Copywriter, TRY
Even Moseng – Art Director, TRY
Sebastian Rasch – Art Director, TRY
This campaign is about:
WWF Climate Games, Climate Change, Olympics, Climate Crisis Olympics, Paris Olympics, climate change solutions, global warming awareness, Nature conservation campaign, Olympic Games Paris 2024
