Absolut Nothing – A campaign to raise awareness to be absolutely safe when driving

The Absolut Nothing campaign is intended to raise awareness to be absolutely safe when driving. These bottles will be given to journalists, celebrities, influencers, and opinion leaders in the world of motoring and road safety. Some of these bottles will be delivered in bags made from recycled airbag fabric.

“After several months of quarantine, we see that people are slowly coming back out, coming together, and more so now that it is the end of the year. In this context, together with the Answer Seguros team, we believe it’s extremely important to communicate a message of responsible consumption and awareness to remind people not to drink alcohol if they’re going to drive,” explains Federico Petriella, Brand Manager of Absolut Vodka Argentina.

Credits
Advertising Agency: WTF?, Argentina
Campaign: Absolut Nothing
D.G.C & Founder: Wally Wallingre
Director General Creativo: Diego Lizewski
Directo General de Cuentas: Alejo Schleimer
Asesor Creativo: Emanuel Aldrey
Redacción creativa: Maxi Zbinden
Dirección de Arte: Nico Corvino, Leo Kettmayer