AirTime by Martini x Virgin Atlantic Airlines | Bridging geographical divides, one private jet at a time

Irrespective of our nationality or religion, we’re all human beings at the end of the day. However, the separations inherent to this world often defeat said oneness. Even with families living across the globe, we can’t always meet our loved ones. With visa rejection doubling in the US alone since 2016, the situation has only worsened. Thankfully, a campaign by Virgin Atlantic Airlines and Martini addresses this problem head-on. It even presents a solution. Titled AirTime, it aims to reconnect loved ones separated by physical borders. To achieve its outcome, Air Time will facilitate passport-free international travel. How exactly? By chartering private planes to travel across the globe. Thanks to Air Time, a lucky few will get a chance to meet their friends and family. The campaign is pretty ambitious and seems to have its heart in the right place.

All in all, we feel that AirTime gives us a unique lens to reevaluate global differences. Ultimately, it advocates for love being the supreme emotion.

Credits
Advertising School: Miami Ad School Toronto and San Francisco, Toronto and San Francisco, United States of America
Art Director: Ted Pedro, Lee I
Copywriter: Roselyn Grace, Hatem El Akad