Amnesty International: The Undeniable Wonder of Family Life

This installation celebrated the joy of spending time with family, something many of us take for granted. Still, not all of us get to experience… specifically refugees in the UK, who are currently kept apart from their loved ones due to strict government criteria.

They wanted to introduce the issues facing refugee families in a way that British people couldn’t help but empathise with.

Their living installation reminded people of an undeniable truth: Everyday family life is wonderful, even the boring bits. When we see it all from the outside, we notice it’s full of lovely little moments we take for granted.

It was live for two days, during which 18 UK families each spent an hour just being a family in a normal living room. They got on with everyday life; watching TV, playing with toys and games, chatting and napping…ignoring the fact they were in a glass box, watched by thousands online and in-person on London’s busy Southbank.

Credits
Client: Amnesty International
Category: Experiential marketing
Campaign: The Undeniable Wonder of Family Life
Agency: VCCP