Arts University Bournemouth celebrates Barbie’s 60th Birthday
To celebrate Barbie’s 60th Birthday, students from the Costume & Performance Design course at Arts University Bournemouth created a full-sized, real-life version of the very first Barbie doll from 1959 on Bournemouth beach. She’s wearing the original black and white swimsuit, sporting her signature ponytail and standing in a replica box.
“The Barbie brand believes girls should never know a world, job, or dream women haven’t conquered. Through our global platform, we are igniting a movement to help close the Dream Gap and further establish Barbie as the ultimate girl empowerment brand,” said General Manager and Senior Vice President of Barbie, Lisa McKnight.
Credits
Brand: Barbie
Campaign: Barbie’s 60th Birthday
Advertising Agency: Creative Forager, UK
Creative Director: Mark Sephton
Photography: Mark Sephton, Isacc Confue
Tags:
Education, Barbi, Barbie’s 60th Birthday, Creative Forager, Print Advertising, Marketing Campaign, Print Advert, Print Campaign, Digital, Barbie doll, Arts University Bournemouth, Performance Design course, United Kingdom, Outdoor Campaign, OOH, Best On Ground Campaign, Barbie Birthday, Mattel, Ruth Handler, German doll, Happy Birthday Barbie, Barbie 60th Anniversary, Barbara Millicent Roberts, Barbie 60th Anniversary Doll
