Astronomical Sales by Mastercard – A live billboard in the sky

Astronomical Sales by Mastercard, a unique sale – tied directly to an eclipse that hadn’t been seen in the region for 172 years. This made it an ideal opportunity to capitalise on what would essentially be Mastercard’s logo in the sky. When the eclipse started, so did the sale on the region’s biggest online retailer, noon.com. And as the sun diminished, so did the prices, reaching discounts of 97%, and returning gradually to full price. For those who purchased at the exact moment the eclipse formed the Mastercard logo, priceless prizes were awarded.

To create excitement in the region about the sale, Mastercard secured some of the busiest out of home advertising spaces in the UAE, as well as an array of digital and print creative in the region.

Credits
Creative Agency: Fp7 Dubai And Mccann Worldgroup
Global Executive Creative Director: Adrian Botan
Global Executive Creative Director: Pierre Lipton
Executive Creative Director: Fouad Malak
Art Director: Edu Cesar
Art Director: Paulo Engler
Copywriter: Nerine Gardiner
Copywriter: Daniel Osorio

Production
Motion Designer: Lucas Fuse
Motion Designer: Deydson Rocha

Support
Executive Creative Director: Oliver Robinson

Tags:
Financial, Solar eclipse, Credit Card, Experiential marketing campaign, Engagement marketing, out of home advertising, Astronomical Sales, OOH