Atma: Billboard Taster – Detecting early COVID-19 symptoms

Billboard Taster by Atma, What could be seen on the shopping malls’ screens seemed to be nothing more than a simple advertisement, but the truth is that, when approaching, the posters emanate the smell of the photo (freshly prepared toast, coffee, orange juice, etc.). The proposal was that if the person did not notice the smell, he/she should immediately contact the WhatsApp line of the National Ministry of Health.

Credits
Company: HOY Buenos Aires, Argentina
Campaign: Billboard Taster
Client: Atma
COO: Pilar Lopardo
CCO Latam: Tony Waissmann
Creative Directors: María Luján Donaire (Malu) / Hernán Damilano
Copywriter: Ivan Castillo
Art Director: Federico Landajo
Head Of Production: Maite Orlievsky
Agency Producer: Candelaria Arias
Photographic Producer: Rolando Lambert
Photographer: Lucas Valega
Producer: Walden Studio
Director: Guido Cassini
Music Production Company: Twins Music
Client: Marcelo Romeo / Jimena Alcibar / Sol Rodrigo