As one of Australia’s largest regional outdoor media providers, Bishopp wanted a rebranding that brought their offering into the modern day, while also retaining the country charm and irreverence on which the company formed.
Leveraging the iconic saying ‘made you look, dirty chook’, we literally created ‘dirty’ chooks to make the public look and media buyers take notice.
THE SHADY STREET PEDDLER
He’s based off Old English Game, but doesn’t need to have every characteristic.
He’s a very shifty, but equally slick character.
He’s coloured black and brown with an oily sheen.
He’s skinny and greasy.
He’s showing stolen/counterfeit merchandise to camera.
THE LAWLESS MOTORCYCLE GANGSTER
He’s based off Isa Brown chickens, but doesn’t need to have every characteristic.
He’s burly, tough and intimidating… and proud of it.
He’s staunchly framing up to camera brandishing his pair of ‘knuckle dusters’.
He’s orange/brown with wiry feathers on his chest.
THE LADY OF THE NIGHT
She’s based off Leghorn chickens, but doesn’t need to have every characteristic.
She’s sultry and alluring, but in a grimy, trashy kind of way.
She’s presenting herself to the camera, with a flirty look in her eyes.
Her ‘finger’ is touching her parted beak.
She has white feathers, with red features and her lower half has been plucked.
FROM THOUGHT TO FINISH
Campaign: Bishopp. Made you look, you dirty chook.
Advertising Agency: Rumble Creative & Media, Brisbane, Australia
Managing Partner: Remy Brassac
Creative Partners: Nancy Hartley, James Burchill
Art Director: Bec McCall
Copywriter: Rhys Venning
Production / Photography: Illusion