Bolt: Save your ears
Bolt Save your ears
In Ukraine, there are a lot of traffic accidents. Around 30 thousand people get injured, and more than 3 thousand die every year. Hundreds of dead could have been saved if they used seatbelts. Transportation platform Bolt, BBDO Ukraine and DGTL RLGN production studio launched a campaign to make people fasten seatbelts. For this project, they created a song that people can’t stand. This annoying song was playing very loud in the car until all passengers fastened their seatbelts.
“In modern conditions, we have to hurry up to be in time. However, haste, carelessness and an unfastened seat belt can be costly on the road. We have always taken care of the safety of all road users. We are very pleased that the BBDO team shares our values, so we are happy to join the project, ”says Bolt Regional Manager Taras Potichny.
“Usually social advertising tries to scare us. And of course it doesn’t work. It is difficult for us to try on a terrible situation: “This will never happen to me. I don’t even want to think about it.” And something funny and unusual, on the contrary, is remembered by itself. I would like to talk about this later. I was looking for the aspect that the passenger will definitely pay attention to during the trip. Which can change his behavior. Music, ”says Dima Kishka, author of the creative idea of Creative Group Head BBDO Ukraine.
Credits
Client: Bolt
Campaign: Save your ears
Advertising Agency: BBDO Ukraine, Kyiv, Ukraine
Production Studio: Dgtl Rlgn
Recording Studio: Propeller Studios
Recording Studio: Baker Street Sound Studio
Regional CEO, BBDO Ukraine & Central Asia: Victor Ishkov
Regional Executive Creative Director, BBDO Ukraine & Central Asia: Anze Jereb
Creative Director, BBDO Ukraine: Denis Keleberdenko
Creative Group Head, BBDO Ukraine: Dima Kishka
Art Director: Oleh Prystupa
Art Director: Pavlo Melnyk-Krysachenko
Motion Designer, BBDO Ukraine: Igor Atamanchuk
Senior Graphic Designer, BBDO Ukraine: Stanislav Nizamov
Graphic Designer, BBDO Ukraine: Anastasiia Zhytnyk
Post-production, BBDO Ukraine: Denys Kryvosheia
Client Service Director, BBDO Ukraine: Irina Danilevskaya
Account Director, BBDO Ukraine: Halyna Sokulska
Producer, BBDO Ukraine: Alexsandra Guliai
PR & Publicity Manager, BBDO Ukraine: Alexandra Korotkova
New Business Manager, BBDO Ukraine: Elena Kravtsova
Regional Marketing Manager CIS, Bolt: Serhii Kostia
Local Marketing Manager, Bolt: Anna Mizina
Director, DGTL RLGN: Vitaliy Molchanov
Producer, DGTL RLGN: Yuliya Kozinska
Producer Assistant, DGTL RLGN: Jenia Oleynik
Producer Assistant, DGTL RLGN: Mariana Fedchuk
Composer: Stanislav Halushka
Singer: Andriy Sereda
Singer: Tetiana Pirozhok
This campaign is about:
Bolt Save your ears, Experiential, Ukraine, Automotive, Transport, Bolt, BBDO, Outdoor
