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Budweiser – The Buddy System a partnership with Uber

Budweiser – The Buddy System a partnership with Uber

Budweiser - the buddy system

Budweiser wanted to be the first alcohol brand to take action in getting people to actually drink responsibly. The Buddy System is Budweiser’s way to help people get home safely after a night of drinking.

Budweiser - the buddy system

Budweiser - the buddy system

Budweiser - the buddy system

Source

Credits
Brand: Budweiser
Campaign: The Buddy System
Advertising School: The Creative Circus, Atlanta GA, United States of America
Copywriter: Alex Escalera
Art Director: Duncan Spear
Art Director: Brad Regruto

Tags:
Digital, United States, Alcoholic Drinks, Budweiser, The Creative Circus, 2019 One Show Young Ones, Uber, OOH Advertising, Outdoor

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