Burger King – Real Meals #FeelYourWay

Have It Your Way, the Real way. Presenting Real Meals by Burger King

 

 
Now more than ever. there’s an underlying pressure to always feel happy. Social media continues to propel the myth that we all are perpetually blissful. But no one is happy all the time. And that’s OK.

Burger King brings a collection of meals that let you choose however the hell you want to feel. And happy isn’t one of them. #FeelYourWay

The Burger King Real Meals campaign launches in five markets across the U.S. on May 1st, 2019, aligning with Mental Health Awareness Month and partnering with the non-profit Mental Health America. The campaign will feature distinctive packaging for the five different moods. Each box comes in a color reflecting the mood, accompanied by simple, iconic imagery. The five moods featured in the limited release include the Blue Meal, Salty Meal, YAAAS Meal, and DGAF (Don’t Give a F—) Meal. The combo meals include a Whopper, French fries, and a drink. #FeelYourWay crowns will also be available and a film will launch the initiative on social channels, reimagining the 1970’s Burger King “Have It Your Way” jingle to me more authentic to the idea that people can have a range of feelings. Additional social extensions will also help launch the campaign, reminding consumers the importance of feeling however you want to feel.

Credits
Advertising Agency: MullenLowe Group
Tags: Real Meals, Food