Campaign Against Living Miserably – Call for Help
Suicide has been one of the biggest killers of men in the UK. To deal with this issue, Campaign Against Living Miserably (CALM) launched their Awareness campaign Call for Help recently for those who were experiencing suicidal thoughts. They provide a free and anonymous helpline for these people to reach out.
CALM introduced the ‘Call For Help’ campaign which resembles a smartphone on billboards and digital display through out-of-home (OOH) marketing across the UK. The campaign is linked live to their Suicide Prevention Line, and whenever they receive a call, the ads are interrupted with a loud ringtone, which catches the people’s attention.
They want to show the people who might be scared to make a call, how regular these calls are made, and how immediately the calls are answered to help them.
In the video, they tell the people that they receive over 200 calls a day. In 2018 alone, they have prevented 675 suicides.
We think campaigns like these should be necessary, as they help to reduce suicides and spread awareness about such serious issues.
Credits
Advertising Agency: adam&eveDDB, UK
Chief Creative Officer: Richard Brim
Executive Creative Directors: Ant Nelson, Mike Sutherland
Creatives: Zoe Nash, Sali Horsey
Head of Integrated Production: Cave Ellson
Producers: Emilie Verlander, Budr Elnusairi
Planner: Will Grundy
CEO: Tammy Einav, Mat Goff
Business Director: Chris Jackson
Account Director: Adam Patel
Account Executive: Clive Olamiju
Project Manager: Bianca Dubois
Production Company: cain&abel
Executive Producer: Lauren O’Shea
Producer: Leanne Tarvin
Production Assistants: Dominique Toussaint, Georgina Haslam
Designer: Megan Young
Animator: Hashir Khan
Resource Manager: Nicola Shanks
Camera/Edit Assistant: Daniel Boulton
Designer: Hash Milan
Editor: Simon Pearson
Digital Production Company: Gutenberg
Head of Digital Delivery: Terry Pigott
Head of Tech: Yiannis Poulakas
Developer: Jack Christian
Media Agency: Ocean Outdoor
Director of Ocean Labs: Catherine Morgan
Creative Solutions: Xavier Keenan
Project Manager: Melanie Blood
PR Agency: W Communications
Founder & CEO: Warren Johnson
Associate Director: Grace Henwood
Account Director: Jamie Weeks
Senior Account Manager: Sarah Rice
Account Manager: Tim LeBreton
Senior Account Executive: James Porter
Tags:
Call for Help, Campaign Against Living Miserably, Outdoor, United Kingdom, Public Interest, NGO, CALM, DDB, adam&eveDDB, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads
