How do you make the best poster in the world? Turn it into a working beer tap!
That’s just what they did in London. Watch passers-by enjoy cold Carlsberg from #ProbablyTheBest poster in the world.
Carlsberg Best Poster in the World
Campaign was developed at Fold7
Poster was designed at Mission Media
OMD UK handled digital media
Filming was produced at KnockKnock.