CleanMyMac X: The revenge of the junk | A hilarious way to stop people from littering
#CleanMyCity is a series of urban cleanups initiated by CleanMyMac X. To promote their 2019 cleanup challenge, they created Junkman, the first hero made entirely out of junk. Can you scare people into being litter-conscious? they’ve been trying to figure out just that with their CleanMyCity prank inspired by CleanMyMac X. Whenever unsuspecting folks would drop a piece of litter onto the pile, the “junk” would suddenly rise and chase them back. This simple idea helped brand to get attention for their #CleanMyCity urban cleanups. Although CleanMyMac X is only a junk cleaner app, They believe that fighting junk should go beyond digital. And everyone can remove a bit of waste from this planet, whether it’s gigabytes or garbage bags.
Credits
Brand: CleanMyMac X
Campaign: #CleanMyCity
Advertising Agency: BangBang Family, Kyiv, Ukraine
Copy: Ihor Dehtyarenko
Actors: Tomas Littrell, Andriy Shevchenko
CleanMyMac X Marketing Team: Ihor Dehtyarenko, Halyna Kuzmovych, Daria Polishchuk, Iryna Mazurak
Colorist: Valentin Vernigor
Motion Designer: Dmitriy Gavriluk
Film Editor: Michail Litvinov
2nd Assistant DOP: Alexandr Kucherov
1st Assistant DOP: Nikolay Kondrashev
Cinematographer: Serhii Smychok
Director: Volodimir Veselov
Props Master: Aleksey Sylenko
Line Producer: Svitlana Ptukh
Executive Producer: Volodimir Peresadchenko
Executive Creative Directors: Volodimir / Alexandr Veselov
Tags:
Ukraine, Electronics, Technology, Clean My Mac, BangBang Family, #CleanMyCity, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads