Coca-Cola Taking Home Happiness
As part of Coca-Cola’s new Wish Upon a Coke campaign, They decided to surprise people on their way home for the holidays at one of the busiest airports in the world – Dubai International Airport. To do this, they created a special label for Coke bottles that doubled as an excess baggage tag. Passengers unable to carry many presents because of overweight luggage were then surprised with their special bottles, allowing them an extra 5 kilos of happiness – a wish come true!
Campaign: Coca-Cola Taking Home Happiness
#WishUponACoke
Credits
Advertising Agency: Y&R Labstore Dubai / Y&R Dubai, UAE
Executive Creative Directors: Ash Chagla, Joseph Bihag, Kalpesh Patankar
Art Director: Nada Hassan
Copywriter: Athina Lalljee
Business Director: Zaakesh Mulla
Account Director: Nora Ferneine
Agency Producer: Sam Eid
Account manager: Dima Malaeb
Production Company: Concept View Media
Director: Frederico Beja
Producer: Dalia Abuzeid
