Decathlon created Ability Signs to help broaden how we see people with disabilities

Decathlon Canada celebrates sports enthusiasts who have a physical disability with Ability Signs.

The icons are available for free at their website. Use them to better reflect the human possibilities that exist.

Since its creation in 1968, the International Symbol of Access has served as a single icon representing all people with disabilities. Decathlon has reimagined this standard wheelchair signage to showcase the diversity inability of those represented by it. Called Ability Signs, these new icons now depict the symbol with a sport, such as basketball, rugby and tennis, to name a few. These new icons are intended to help broaden how we see people with disabilities. Canada’s 2020 Paralympic team inspired the range of sports represented by Decathlon’s Ability Signs.

Decathlon is a firm believer in the benefits of sport. And they firmly believe that sports are for everybody. Since first opening its doors in 1976, Decathlon’s mission has been to make sports more accessible to all, regardless of discipline or proficiency.

Credits
Brand: Decathlon Canada
Advertising Agency: Rethink, Montreal, Canada