Clearing the Air: Claritin’s DiversiTree Project Tackles Allergies with Female Trees!
Discover how Claritin’s DiversiTree Project plants female trees to combat pollen allergies, creating greener, healthier urban spaces nationwide.
Ah, spring—the season of blossoming flowers, longer days, and unfortunately, the dreaded onslaught of pollen-induced allergies. For years, pollen from male trees has been the sneezy culprit behind seasonal sniffles across the U.S. Why? Well, it turns out our urban landscapes have been dominated by male trees, all because they’re easier to manage—no messy fruits littering the streets. But here’s the kicker: male trees are the pollen factories, while female trees are the unsung heroes that absorb it without a sneeze in sight!
Claritin, renowned for their allergy relief, who decided enough was enough. They didn’t just want to alleviate symptoms; they aimed to prevent allergies from sprouting in the first place. Thus, the DiversiTree Project was born—a grand botanical crusade to tip the scales back in favor of female trees.
Imagine this: cities once blanketed in yellow pollen are now lush havens of female trees, from towering oaks to elegant maples. Claritin took to the streets, planting these green goddesses far and wide, transforming once-polluted backyards, gardens, and parks into sanctuaries of fresh air and relief.
But wait, there’s more! Recognizing that allergy sufferers aren’t confined to one zip code, Claritin partnered up with the Arbor Day Foundation to spread the green goodness nationwide. Through their ingenious website, anyone could snag a free female tree to plant in their own piece of earth—a true grassroots movement for cleaner air and clearer sinuses.
And here’s the cherry on top: Claritin didn’t just dig holes and cross their fingers. Oh no! They enlisted the brainpower of Cornell University for a groundbreaking study. This scientific marvel proved what we’ve suspected all along: a world flourishing with female trees means less pollen swirling in the air we breathe. Dan Katz from Cornell puts it best: “The 1st study of its kind to figure out how tree planting campaigns can reduce pollen.”
So, next time you stroll through a park without reaching for tissues, tip your hat to Claritin and their DiversiTree Project. They’ve not only planted trees—they’ve planted hope for an allergy-free tomorrow. Here’s to breathing easier, one leafy lady at a time!
Credits
Brand: Battersea
Agency: New Commercial Arts
This campaign is about:
Public Health, Trees, Cannes Lions winner, DiversiTree campaign, Outdoor Campaigns, Pollen allergies, Combat pollen allergies.
