Dole: Malnutrition Facts

Did you know an estimated 54 million people are facing food insecurity? Dole Packaged Foods is committed to challenging systemic food inequity and is raising awareness with a Malnutrition Facts Labels initiative. The campaign launched in New York, Los Angeles, and Baltimore with a series of larger-than-life projections spotlight alarming nutritional issues and shed light on the gaps in nutrition access, affordability, and acceptability.

Each label shines a light on malnutrition, touching on food insecurity, obesity, and the importance of good nutrition at the local, regional, national, and global levels to drive awareness of systemic food inequity. For example, Malnutrition Fact: 117 million US adults suffer from at least one chronic disease related to improper nutrition and lack of exercise.

Credits
Brand: Dole
Campaign: Malnutrition Facts
Advertising Agency: DAVID Madrid, DAVID Miami
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global CSO: Paula Vampre
Executive Creative Director: Saulo Rocha, André Toledo
Creative Director: Fred Bosch
Copywriter: Álvaro Palma, Guilherme Pinheiro
Art Director: Pedro Sattin
Managing Director: Ricardo Honegger
Account Director: Marion Quesada
Account Supervisor: Andrea Blanco
Executive Producer: Brenda Morrison, Carlos Torres
Producer: Brenda Osorno
Global Head of PR: Sandra Azedo
Creative Service Coordinator: Larisa Cocchiaro
Production: Unicorns&Unicorns
Director: Erynn Patrick
DP: Erynn Patrick
Executive Producer – Unicorns & Unicorns: Adrianne McCurrach
Technical Director – Unicorns & Unicorns: Sun Komen
Line Producer: Tzipi Edery
1st A.D.: Jason Leiman
2nd A.D.: Julianne Salemy
1st A.C.: Bob Lamont
Prod Supervisor: Kim Anderson