Embarrassing plastic bags – Embarrassing people to reduce the use of single-use plastic bags
Embarrassing plastic bags is a campaign by the East-west market of Vancouver, Canada, which is famous for its organic and local products to help reduce the use of single-use plastic bags around the world. The astonishing figures show that over one million single-use plastic bags are used worldwide every minute. The single-use plastic bags make for a large segment of toxic plastic waste that is produced. These single-use plastic bags are often not treated properly and hence end up polluting the environment affecting the lives of humans and flora and fauna.
The idea is to print the single-use plastic bags with logos or images of the other embarrassing stores like adult-film stores, colon care clinics, ointment stores, adult toys stores, etc. The impact of this simple campaign has been huge. It is that 96% of the customers have already started bringing in reusable bags. The campaign has received global media coverage and 200 million hits worldwide with simple investment and zero advertising.
With creativity, great things happen. The campaign has a very creative way of spreading a strong message of finding substantial ways of living. Climate change is majorly caused by the amount of waste we generate. This can be drastically reduced if we can figure out similar ways of getting people to think.
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Credits
Advertiser: East-west market
Campaign: Embarrassing plastic bags
Advertising Agency: Rethink, Canada
