Felix – The Climate Store | A pop-up for the planet

The Climate Store by Felix

Swedish food brand Felix wanted to communicate its sustainability credentials by demonstrating how easy it is to make climate-friendly choices when products are clearly labelled with their respective carbon footprints.

“In the middle of Stockholm’s retail district, we built a pop-up Felix supermarket – The Climate Store (Klimatbutiken) – the world’s first grocery shop where every item’s listed ‘price’ was its carbon dioxide equivalent (CO2e).
Customers could only pay with a CO2e currency we printed for the occasion, with every shopper given a ‘budget’ of 18.9 kg CO2e to spend – the maximum personal weekly consumption outlined in the 2030 Paris Agreement.”

Credits
Agency Network: McCann Worldgroup
Campaign: The Climate Store
Production Company: Prime Weber Shandwick, Stockholm
Advertiser Brand: Felix, Malmö