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“The Free Store”, where everything you see is for FREE!
Fevicol wanted to reinforce their position as India’s most reliable glue so they conducted this activity in one of Mumbai’s many malls. Mumbaikars of all shapes and sizes, young and old, tried to seize this opportunity and walk away with any of the beautiful wooden items on display…

But they all got a good laugh instead, as everything from the smallest spoon to the flowers in the vase, was glued down by Fevicol.

Credits:
Agency: Ogilvy & Mather, Mumbai
National Creative Director: Abhijit Avasthi
Group Creative Director: Kainaz Karmakar, Harshad Rajadhyaksha
Creative Team: Hazel Mehta, Ankita Gupta
Account Management: Vivek Verma, Ramanathan Sridhar & Bindi Kanakia