Fiat 500, the car loved dearly in Netherlands, celebrated the gay parade for love by turning pink. But it went overboard – literally – to be a part of a parade that was on a canal. By running over water! It wasn’t that the car developed amphibian properties, but just got close to its audience by running over a float. We don’t know if it needed to do that, but going by the responses they got, maybe they got it right. Do you agree?
Advertising Agency: Saatchi & Saatchi Leo Burnett, Netherlands
Concept: Jan Bosch, Tim ten Dam
Art Director: Tim ten Dam
Copywriter: Jan Bosch
Account: Mathieu Veldhuijzen, Vanessa Snoeij, Simone Ottenbros
Production: Matemade / The Floating Company