#FlagsOfChange by RocknRoll Riders – a simple yet fresh twist to the age-old Buddhist Prayer flags
To address the issue of increasing pollution in Leh-Ladakh, RocknRoll Riders, one of Delhi’s leading biker clubs, has joined hands with Milestone Dentsu to launch their new campaign #FlagsOfChange, a simple yet fresh twist to the age-old Buddhist Prayer flags.
The region of Leh-Ladakh has witnessed an exponential surge in the volume of tourists in recent years, leading to a rise in pollution levels and endless traffic jams. Despite measures by the Green Tribunal, thousands of vehicles still enter the region with valid permits. With more and more vehicles pouring in during season time, the delicate ecosystem of the region is at high risk.
Commenting on the new campaign, Dhananjay Tewari, founder, RocknRoll Riders said, “From June to October, every day thousands of vehicles enter the region. The serene region is suddenly exposed to harmful pollutants as the vehicles make their way in. Plus there are commercial vehicles, running on diesel, that add to the smoke. We have been visiting Ladakh every year, and for us, the change was quite apparent.”
The challenge, however, was to find a solution that would have its effect over such an expansive landscape.
The brand has also made the design an open source to boost its usage among fellow biker groups and tourists in general.
RocknRoll Riders Website
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RocknRoll Riders, Dentsu, #FlagsOfChange, Leh-Ladakh, Milestone Dentsu, biker, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads
