Global Citizen India, a social action platform today launched its campaign video “Shuruaat Hoon Main” featuring Aamir Khan, ambassador for Global Citizen India as the narrator of the impactful monologue. Inspired by Gandhiji’s philosophy “Be the change that you wish to see in the world”, the campaign video touches upon the accountability of every one of us to spark the flame of change and write a new history.
Shot against a monochrome backdrop, the video speaks about how India will cease discussions and start taking action through conviction and determination because as young people of the world, the change should begin with us, where millions will then follow. The star encourages the youth of the country to be the change they want to see and take up actions that shapes society. The campaign video also showcases how the youth can awaken hopes and change mindsets by influencing world leaders and decision makers to decree policy changes and commit significant resources to help solve some of the India’s biggest challenges.
The Global Citizen India platform encourages young Indians to amplify their voice through action journey’s, several of which are driven through social media channels such as Twitter, Facebook and online petitions.
About Global Citizen India
Global Citizen India is a movement brought to India by Global Citizen, a social action platform, and The Global Education and Leadership Foundation (tGELF), an organisation focused on cultivating ethical, altruistic leadership to improve the state of the planet through collective action. Global Citizen India will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s 15-year journey towards achieving the Sustainable Development Goals, and to bring about the end of extreme poverty.
About the Global Citizen Festival India 2016
The inaugural Global Citizen Festival India, to be held at the MMRDA ground in the Bandra-Kurla Complex in Mumbai on 19 November 2016, will be Global Citizen India’s first initiative. The Festival will be headlined by Coldplay, Jay Z, Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur. Several major artists and international guests will be announced at different stages of the campaign. To find out more visit www.globalcitizen.in, follow @glblctznIN on Twitter and Facebook, and on Instagram using #GlobalCitizenIndia. The Festival partners include Government of Maharashtra, United Nations, Viacom18, Wizcraft International Entertainment, and Times of India Group, UPL, Google, Taj Group of Hotels, BookMyShow and MakeMyTrip.
Client: The Global Education and Leadership Foundation (tGELF)
Creative agency: McCann/WIZCRAFT
Production house: WIZCRAFT