HP Ghost Wave – The hunt for the biggest wave never surfed

HP Ghost Wave, brand challenged pro big-wave surfer Ian Walsh to use the versatility of the HP x360 laptop and the collective power of the internet to find a previously undiscovered monster wave. And then we invited the whole world to drop in with him.

The mission was clear–find a wave that no one else had surfed before and go get it. Sounds simple enough, right?

That’s what HP and agency 180LA aimed to do with Ghost Wave, a new eight-minute doc to help promote the new Pavilion x360 tablet/laptop hybrid that follows big wave surfer Ian Walsh as he seeks out a wave that’s never been surfed. It took five months of constantly monitoring ocean swells, weather patterns, and more. The brand had Walsh and legendary surf filmer Taylor Steele ready to go. It just had to find the right wave at the right time.

Credits
Advertising Agency: 180LA, USA
Global CEO: Michael Allen
Executive Creative Director: William Gelner
Creative Directors: Adam Groves, Zac Ryder
Copywriter: Mike Van Linda
Art Director: Brandon Sides
Head of Production: Natasha Wellesley
Senior Producer: David Emery
Associate Account Director: Mike Slatkin
Account Manager: Jamie Friedman
Account Coordinator: Allison Landrum
Production Co.: Bully Pictures
Director: Taylor Steele
Camera: Starr Whitesides
Producer: Jeff Tannebring
Editorial Company: Whitehouse Post
Editor: Brandon Porter
Producer: Evan Cunningham
Executive Producer: Joni Williamson
Recording Studio: TBD
Finishing Company: Carbon VFX
Lead Flame: Pete Mayer
Executive Producer: Marlo Baird Kinsey
Associate Producer: Nick Vassil

Tags:
Hewlett-Packard, 180LA, HP, Ghost wave