Huawei P20 – The Unofficial Smartphone of Russia | How a Smartphone Manufacturer Forayed into the World of Sports Journalism

During the 2018 World Cup in Russia, a video of Mexicans picking up trash after the match went viral. The video was broadcasted online by Huawei. The brand was not only responsible for creating one of the most viral videos that made it to the public during the competition but also launched an exciting campaign amidst the grandiosity of the mega-event. With the help of 5 independent reporters, Huawei P20 launched a campaign that turned it into The Unofficial Smartphone of Russia.

The reporters sent by Huawei were powered with P20 Pros and tasked with the responsibility of creating content about the FIFA World Cup. After that, the reporters handed out their creations free-of-cost to various independent media outlets. The only caveat to the transaction was that those who received the content were asked not to remove the Huawei watermark. The work of Huawei’s reporters was also provided to influencers and football enthusiasts around the globe. The campaign resulted in the creation of more than 30 live streams and 1500+ pictures and videos. The entire catalog of generated content was made public on an online hub.

We feel that Huawei’s campaign made judicious use of the attention encircling the 2018 World Cup. By providing value to others, the smartphone manufacturer enjoyed a heavy influx of some well-deserved marketing.

Tags:
FIFA, Football, Outdoor, Smartphone, Huawei P20, Huawei P20 Pro, Russia, The Unofficial Smartphone of Russia