Hyundai Eco Parking, a campaign helped spread awareness of being Eco-friendly

Hyundai Eco Parking helped respecting our beaches and oceans.

There is a monopoly on recycling in Spain. The system does not contemplate incentives and deems it to be an obligation of citizens. For the first time in our country, a brand rewarded user who recycled plastic containers and raised awareness in the process. In a public car park located in the tourist destination of Sanxenxo, Pontevedra (Spain), we installed a unique device where parking time was paid for by recycling plastic containers. During some beautiful beach-going days, users could park their cars right next to the beach in a pay and display car park, but with the bonus that they could pay for their parking time by recycling plastic containers. Hyundai, a brand that works to make its vehicles more environmentally friendly, created Eco parking. This action in a public space raised awareness about caring for and respecting our beaches and oceans. In a matter of days, in a single-car park, we managed to recycle the amount of plastic waste produced by 25 people annually. In a country with 7,268 km of coastline, imagine what we could achieve.

Credits
Advertising Agency: Havas PR, Madrid, Spain
Chief Creative Officer: Jesús Lada
Creative Director: Fernando Zurita
Copywriter: David Díaz Carretero
Art Director: Elisa Sánchez
Account Manager: Rosa Galera
Account Executive: Ana Moraleja
Head of Production: Raquel Pérez Navas
Producer: Alba Somoza
Editor: Jorge Montero
Production Company: Tact Studio
Social Media: Santiago Guzzo

Tags:
Experiential campaign, Spain, Automotive Campaign, Hyundai, Havas, Hyundai Eco Parking, Awareness campaign, OOH, Plastic pollution, Ocean Pollution