IKEA: Kallax real timer

The first bookshelf showing expected arrival time to the nearest IKEA shop.
This creative furniture advertisement from IKEA was set up in a clever way to encourage people to visit the store.

Campaign: IKEA- Kallax real timer
Media: Outdoor
Media: Ambient
Category: Home appliances & furnishings
Client: Ikea
Agency: GREY Warsaw
Country: Poland
Executive Creative Director: Jakub Korolczuk
Creative Director: Rafał Ryś
Art Director: Paweł Cholewa
Copywriter: Mateusz Gaca
Art Director: Rafał Ryś
Strategist: Weronika Sołtysiak
Account Executive: Małgorzata Łoza
Account Executive: Klaudyna Saczuk
Creative Head BTL & Design- Mirosław Charkot

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