IOAA: Everything works better when it’s outdoor

IOAA Campaign brings out the message loud and clear in a very simple way.
The visuals have been shot across India to give it a pan-India flavour

The Indian Outdoor Advertising Association has launched an outdoor industry campaign to highlight the ‘Power of Outdoors’. Conceptualized by Taproot and brought to life by the veteran advertising photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This creative team had partnered a year ago to make the Cannes Lion winning effort ‘Hated by Some’ for Mumbai Mirror.

Credits:
Brand name: Indian Outdoor Advertising Association
Country: India
Category: Advertising & Communication
Agency: Taproot Dentsu, Mumbai
Country: India
Creative Director: Santosh Padhi
Creative Director: Agnello Dias
Photographer: Prashant Godbole