Every year more than 17000 people in Poland are reported as missing. Their friends and families wait weeks, months, years… as long as it takes for them to come back.
Itaka Foundation is the only Polish NGO which looks for missing people. It relies on the help of ordinary people who may spot a missing person. Unfortunately, traditional missing person announcements are often ignored.
To encourage people to memorise faces of missing persons we printed them on the back of the waiting sings on the largest airports in Poland.
Advertising Agency: Isobar Poland, Warsaw, Poland
Creative Director: Maciej Nowicki
Creatives: Wojciech Kowalik, Maciej Kozina
Designer: Maciej Listwan
Project management: Martyna Gołębiewska, Magdalena Długowolska, Krzysztof Szymczak
Production: Filip Gieleciński / Posterscope
PR: Katarzyna Szlendak
Additional credits: Tomasz Pisanko, Paweł Sitnicki