John Lewis launches the much anticipated new Christmas advert called Buster the Boxer featuring interesting wild animals

John Lewis advertising campaigns are the most awaited festive campaigns. People look forward to it, especially before Christmas. This year’s Creative advertising ideas of John Lewis campaigns took it to another level with the advertisement featuring a hound as well as a bunch of other wild animals that were used in the advertisement in their CGI version.

Key features
• It beautifully highlights that everyone including the animals appreciates a Christmas gift.
• The feature of the wildlife including buster, badgers, fox, squirrels and hedgehogs enjoying together at the trampoline makes it a happy Christmas ad.
• It is interesting to see how the jealous dog, runs to the trampoline even before the little girl gets to her gift.

The song cover, “one day I’ll fly away” by a British Band called Vaults also aligns with the theme completely. All of them while jumping on the trampoline get a feeling of flying and happiness. It is the best outdoor campaign where the sets were designed like a townhouse in London. The intricate details like the entry of each animal to the trampoline and the way they discover their love for jumping are shown with elegance and expertise. The dog’s reaction and his envy at the sight of jumping animals are also captured beautifully.

The best feature of the advertisement is the way it ends and conveys a happy message of giving gifts to everyone this Christmas.

Craig Inglis: Customer Director & Rachel Swift: Head of Marketing, Brand & Social

Agency: adam&eveDDB
Chief Creative Officer: Ben Priest
Executive Creative Directors: Richard Brim, Ben Tollett
Copywriter: Ben Stilitz
Art Director: Colin Booth
Chief Strategy Officer: David Golding
Planning Partner: Martin Beverley
Managing Director: Tammy Einar
Business Director: Miranda Hopewell
Account Director: Caroline Grayson
Account Manager: Alice Child
Producer: Panos Louca
Assistant Producer: Sion Prys

Media Planning
Media Company: MGOMD
CEO: Tim Pearson
Executive Director, Head of Planning: Clare Peters
Head of Retail: David Bratt
Client Account Director: Andrew Darby
Client Account Director, Digital: Ric Roberts

Production Company: Blink Productions
Director: Dougal Wilson
Producer: Nick Goldsmith
DOP: Joost Van Gelder
Production Manager: Hannah Fowles-Uazdro
Production Assistant: Jack Bingham
Post Production Company: MPC
VFX Executive Producer: Julie Evans
VFX Producer: Hannah Ruddleston
VFX Line Producer: Sandra Ekland
Creative Director VFX, MPC: Diarmid Harrison-Murray
Colourist: Jean-Clément Soret
Shoot Supervisor: Tom Harding & Tito Fernandes
VFX Supervisor 3D: Fabian Frank
VFX Supervisor 2D: Tom Harding
Animation Supervisor: Tim van Hussen
3D VFX Team: Chloe Dawes, Anthony Bloor, Ben Thomas, Graham Cristie, Jessie Amadio, Julien Labussiere, Luca Maccarelli, Matthew Gifford, Radu Ciubotariu, Tito Fernandes, Tushar Kewali, Vincent Ullman, Will Laban, Hanna Binswanger, Max Mallmann, Jessica Groom, Ankit Dheraj Toppo, Earnest Victor, Ganesh Kumar S., Bibin Balan P, Gayatri Patel, Jyoti Prakash Panda, Manjunath Ramakrishnaiah, Inigo Vimal Roy, Ria Banerjee, Gayatri Patel, Gerard Dunleavy
Animation Team: David Bryan, Boris Cailly, India Barnardo, Martyn Smith, Lou Thomas, Cynthia Collins
2D VFX Team: Grant White, David Filipe, Andreas Feix, Alex Snookes, Venkatesh Rajagopal, Ginesh Gandhi, Jonathan Box, Amresh Kumar, Padma Priya, Prasanth Palaparthi, Rajesh Kumar, Shalwin Shaiju, Yasasvini. V, R Vignesh, S. Samson Samuel, Shalwin Shaiju

Music Supervision Company: Leland Music
Music Supervisors: Abi Leland & Ed Bailie
Sound Company: Factory
Sound Design & Mix: Anthony Moore
Audio Producer: Becs Bell
Editing: Final Cut
Editor: Rick Russell

VR Experience
Production Company: MPC Creative
Executive Creative Director, MPC Creative: André Assalino
Interactive Creative Director, MPC Creative: Pete Conolly
Executive Producer: Dan Phillips
Lead Producer: Joana Flor
Senior Interactive Producer: Joana Guimarães
Interactive Production Assistant: Sinead Catney
Lead Tech Artists: Pablo Bravo and Cat Dixon
Lead UE Developer: David Pereira
UE Developer team: Dennis Ippel, Guiseppe Mattiolo, Thomas Lopez, Olivier Dumas, Bertrand Leroy
Lead Unity Developer: Tim Porteous
Unity Developer: Vitor Castanheira
Front and Back-end Developer: Pedro Rocha
UI Designer: Gorkem Menekse

Soundtrack name and composer: One Day I’ll Fly Away, Randy Crawford Performed by: Vaults

VFX Supervisors: Kumar Chandrasekaran – VFX HoP; Sean Mullen – VFX Creative Director; David Kern – VFX Technical Director; Selvam Venkatesan, Praveen Madhyasta – Animation; Anil Kumar Singh – Rigging
VFX Artists: Matthew Gifford; Tushar Kewlani; Raju Ganesh; Baskaran Seetharaman ; Pritesh Krishnappa Kotian; Atheesh Sankaran; Ashish Kumar Chourasiya; Shivam Pandey; Krishnendu Bikash Maity; Yogesh Gadge; Ganesh Mohan; Mithun Monga
Shashi Prakash Raj; Vivek Mangainath; Dhanesh Puthiyavalappil; Harwin Sebastien; Srinivasa Sheelam; Aditya Shukla; Sminesh Sudevan
Senior VFX Producer: Tomek Zietkiewicz
VFX Production Supervisor: Devendra Kumar
VFX Producer: Prithi Amarnath
VFX Production Assistant: Lokesh Reddy
Tech Artist: Pravenn Thanvi
DMP: Michelle Tolo
Motion Designer: Jonny Eveson
Sound Design: 1618 Digital
Sound studio: ClearCut
VO Artist: Faye Ripley

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