Sometimes we’d rather be treated like animals.

Depaul France and Publicis Conseil both wanted to test out for real their feeling that, when out on the street, we tend to pay more attention to abandoned animals than we do to homeless people.
For a whole day, a homeless person and a dog stayed seated in the same street, a few meters apart from each other. A hidden camera counted the number of times passers-by looked at one or the other.

Sometimes we’d rather be treated like animals.
Help us change the way we see homeless people.

Credits:
Advertising Agency: Publicis Conseil, Paris, France
CoExecutive Creative Directors: Fabrice Delacourt, Olivier Desmettre
Creative Directors: Fabrice Delacourt, Olivier Desmettre
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Ad Assistant: Sacha Martiretti
Account managers:Caroline Darmon, Lou Leproux
Director: Côme Le Quilleuc
Montage: Clément Martin
Production: Cyril Faïa et Valentin Pétrou, Collek agency
Art Buyer: Jean-Luc Chirio