KLM wanted to share the love of flying with people all over Canada. That’s why they created a very unique billboard that allows users to actually interact with it.
The billboard was actually very simple in design as it just had a picture of a KLM airplane; however, the way it was designed was very unique. Agency Bleublancrouge placed a canister on the billboard that was controlled from a level at the ground level. People could then walk up to the “captain’s chair” and be the one to initiate a countdown to blastoff.
It’s quite a simple idea, yet it’s quite fun as well! To add onto the fun, one lucky participant had the opportunity to win two KLM tickets to Europe.
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Art Director: Fabrice Bouty
Copywriter: Alexis Caron Cote
Production House: 1ONE