One epic journey. Deserts, dunes, bonfires set the mood as the Mojo Tribe leave it to destiny to plan their ride. Chasing sunsets and racing the wind they discover that life’s all about the journey and not the destination and show the world what it truly means to be ‘Born for the road’.
When the road comes calling, you need a pack to answer it. Brotherhood, camaraderie and the love of riding is what the Mojo Tribe is all about. So gear up and pick a trail because with the Mojo Tribe you never ride alone.
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A new campaign by Mahindra Mojo celebrates this love for riding along with your tribe. Mahindra Two Wheelers has now gone all guns with its stylish new advertising campaign, “Born for the Road,” for Mahindra MOJO, its flagship 300 cc tourer motorcycle launched last October.
A MOJO app has also been built for the tribe; it lets one keep a tab on upcoming trails, create a new trail, read trail stories shared by the tribe or write their own. In short, it’s an encapsulated version of the website for your smartphone.