Mastercard Vibes, a music fest for the deaf to feel the music!

In a bid to establish Mastercard as Multi-sensory brand, the company designed a unique experiential channel of brand communication with the audience through senses untapped previously. The brand organized a music fest called Mastercard Vibes designed as a sensor field and invited American music translators. Music translation is a niche talent wherein a sign language expert translates music into sign language. This experiential fest was conducted with impressively reasonable finance and has garnered substantial public interest.

The event was attended by 200 people with hearing impairments and music was experienced like never before. Some people felt the music via vibrations with help from specially installed equipment at the sensor field while others followed the sign language experts translating the live show. It was a huge success; after all, music is all about feeling the emotions. And, Mastercard showed us how one could feel the music without really listening to it! We gives a big thumbs up to this initiative by Mastercard!

Credits
Advertising Agency: Adsapience, Kyiv , Ukraine

Tags:
Mastercard, Mastercard Vibes, Experiential, Finance, Public Interest, NGO