McDonald’s McDrives: The Directional billboard #McDriveKing

McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…

Credits
Client: McDonald’s France
Advertising Agency:TBWA, Paris, France
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Director:Philippe Taroux
Copywriter:Benoit Leroux
General Manager:Luc Bourgery
Account Director:Matthéo Pressmar
Account Executive:Gaël D’Oliveira
Production:Else, Maxime Boiron, Jennifer Bauche
Production Designer:Eddy Penot
Film Director:Olivier Corre
Photographer:Yoann Stoeckel
SVP Chief Marketing Officer:Xavier Royaux
Trade Marketing Director:José Jacinto
Trade Marketing Manager:Bérangère Dubuc

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