At Nestlé FITNESS, they are committed to raising breast cancer awareness with their Pink Ribbon initiative. So this year, they gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer. Go behind the scenes and see how they did it at http://youtu.be/MzWhHZWppTk And don’t forget to #CheckYourSelfie.
Nestlé FITNESS is actively supporting local breast cancer charities in over 20 countries.
Product: Nestlé FITNESS, Bra Cam
Advertising Agency: McCANN