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Nestlé FITNESS Bra Cam

Nestlé FITNESS Bra Cam


At Nestlé FITNESS, they are committed to raising breast cancer awareness with their Pink Ribbon initiative. So this year, they gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer. Go behind the scenes and see how they did it at http://youtu.be/MzWhHZWppTk And don’t forget to #CheckYourSelfie.
Nestlé FITNESS is actively supporting local breast cancer charities in over 20 countries.

Brand: Nestlé
Product: Nestlé FITNESS, Bra Cam
Advertising Agency: McCANN
Source: mccann

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