Nestle – The President’s Dairies
September 8, 2022
The President’s Dairies – Nestlé
What do you do when a president hates COVID vaccines but loves condensed milk? You mix them.
Even after 600.000 Brazilians deceased from Covid, the anti-science president, Jair Bolsonaro, still speaks against vaccines. So Nestlé introduced a new line of his beloved condensed milk, with three new options named after the primary vaccines in Brazil: Pfizer, AstraZeneca and Coronavac.
Because who knows, maybe if you mix just a little bit of science in Bolsonaro’s favourite thing, it’s suddenly not so hard for him to swallow.
Credits
Advertising School: Miami Ad School Europe, Hamburg, Germany
Campaign: The President’s Dairies
Copywriter: Yago Guimaraes
Art Director: Yani Gabriel
