Nissan surprises Saudi women after the country overturns ban on female drivers – #SheDrives

Driving for the first time can be stressful for many women in Saudi Arabia, to increase their confidence, Nissan invited them to their first ever driving lesson, with an unexpected instructor.

The tribute by Nissan aims to empower women and their family members who came with a clear message – ‘When the time comes, the decision to drive, will be entirely yours.’

Client: Nissan
Campaign: #SheDrives
Agency: TBWA/RAAD – Dubai
Production House: Made in Saudi

This Campaign is related to:
Saudi Arabia, Nissan, #SheDrives, TBWA, Women Driving, Automobile, Inspirational Video, Stereotype

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