NIVEA- Protection AD

Talk about combining art, science and technology. NIVEA Sun Kids has added a whole new layer of protection. While NIVEA has always protected skin, a new ad allows a bracelet to be synchronized with an app so parents can easily monitor their kids’ movements at the beach. If a child strays too far, an alarm sounds and parents are warned. Ingenious, indeed.

Brand: Nivea
Agency: FCB Brasil, São Paulo

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